Looking for something to do this week/month/season in Portland? Itching to get to know more people/minds/ideas? Look no further. I’ve created this list for you of a bunch of Portland tech events for your convenience. Hopefully it is a useful resource.If you want to connect to more Portland Tech resources, check out the AboutUs.org Wiki for Portland Tech. There’s an RSS feed of Portland Tech Events there, as well as a very robust Portland Tech Twitter directory. Events are updated every two weeks, and there are areas for event reviews. And if you need to add something to it, you can edit it—as it is a Wiki.

And, of course you can always follow me on Twitter for more up-to-date event reviews. If I’ve missed anything, please let me know in the comments and I’ll add it to this list. Please include the date, time, a short event description, and a link (if applicable).

There’s also the awesome Portland-based Calagator and Yahoo’s! Upcoming, which was created by Andy Baio, a Portland resident. Hooray for awesome event databases!

Portland Tech Events for the month of October, November, and Beyond

Oct 27, 2008: Introduction to Google Android — Mobile Portland at AboutUs offices

A year after making a splash with the announcement of the Google Android platform for mobile phones, Android-based phones have finally hit the market. The G1 from T-Mobile and HTC shows an early version of what is possible on this new platform. Sean Sullivan will be talking about what Google Android is, what it means for the market place, and how developers can start building solutions for this new mobile phone platform. Sean will also demonstrate his latest Google Android project which combines OAuth and…

Renewable Energy Finance Forum-West

Renewable Energy Finance Forum-West Monday, October 27, 2008 at 8:30am through Tuesday, October 28, 2008 at 4:30pm Grand Hyatt Hotel 721 Pine Street Seattle , WA 98101 US ( map ) The Renewable Energy Finance Forum-West (REFF-West) will unite investors, financiers and project developers in the renewable energy sector, with a particular focus on the Western U.S. The conference builds on the success of the Clean Tech Investing in the Pacific Northwest conference and REFF-Wall Street. Attendees will…

DorkbotPDX Meeting

DorkbotPDX Meeting Monday, October 27, 2008 from 7 – 10pm Lucky Labrador Beer Hall 1945 NW Quimby Portland , OR 97209 US ( map ) Come join us for an evening of socializing, talking about odd hacks and poking around with other people toys. Bring things for show and tell if you like, or just bring a willingness to share your interests. We’ll be the kids with all the coolest stuff on the table. Hope to see you there. Links Website Tags dorkbot, electronics, hardware Download to iCal You…

PDX Critique monthly meeting

PDX Critique monthly meeting Monday, October 27, 2008 from 7 – 9pm CubeSpace 622 SE Grand Ave. Portland , Oregon 97214 USA ( map ) Share your creations and get constructive feedback Links Website Download to iCal You can edit this event . This item was added directly to Calagator Thursday, October 23, 2008 at 10:37am .

Oct 28, 2008: Microsoft Brings Free IT Expertise to Portland, Oregon at Oregon Convention Center

The Microsoft Across America team will be in Portland, Oregon delivering three seminars demonstrating how to drive your business. These educational events are free of charge and specially designed for business owners. Through demonstrations and face-to-face interaction with Microsoft Technology Specialists, attendees will learn how to save time and money while driving efficiency and profitability. TS2 – Target Audience: Microsoft Partners Microsoft’s TS2 seminars teach attendees how to increase revenue…

Science Pub: Science Circus - The Physics of Fun

Science Pub: Science Circus - The Physics of Fun Tuesday, October 28, 2008 from 7 – 9pm McMenamins Mission Theater 1624 NW Glisan Street Portland , Oregon 97209 ( map ) Come see physics in action! Jugglers, acrobats, and other circus artists often base their acts on simple Newtonian principles of motion and balance taken to extremes. How does gravity’s constant rate of acceleration affect the juggling of bowling balls? Why would a Nobel Laureate beg a vaudevillian to spin a ball on his finger?…

AeA: Going Green

AeA: Going Green Tuesday, October 28, 2008 from 7:30 – 9am Oregon Zoo 4001 SW Canyon Rd. Portland , OR 97221-9704 US ( map ) Human Resources Networking Event Date: Oct 28, 2008 Going Green Going Green is one of the hottest topics in business today. It is not just good for the environment, Going Green is good for business. From your facilities to your business processes to your people, there are easy and inexpensive ways to truly improve your company’s Green quotient. Join our industry panel to…

Smalltalk Users Group meeting [tentative]

Smalltalk Users Group meeting [tentative] Tuesday, October 28, 2008 from 6:30 – 8:30pm GemStone Systems 1260 NW Waterhouse Ave # 200 Beaverton , OR 97006 US ( map ) pdx.st is the Portland Smalltalk Users Group. The group welcomes programmers interested in the Smalltalk language. Members interact through a mailing list and meet regularly for presentations, demos and discussions. Links Website Tags programming, smalltalk Download to iCal You can edit this event . This item was added directly…

Oct 29, 2008: Portland Open Coffee Club - October 2008 at Backspace

Portland Open Beer Club and Portland Open Coffee Club are monthly meetups offering a low key, agenda-free format centered around meeting like-minded individuals and talking about technology, the web, and startups. The Portland Open Coffee Club meets the last Wednesday of every month at Backspace at 10 am. Read more at http://portlandopencoffeeclub.com/

Portland State Aerospace Society: General & Team Meetings

Portland State Aerospace Society: General & Team Meetings Tuesday, October 28, 2008 from 7 – 11pm Portland State University, Fourth Avenue Building - FAB 155 1900 SW 4th Avenue Portland , Oregon 97201 US ( map ) Links Website Download to iCal You can edit this event . This item was imported from http://www.google.com/calendar/ical/r… Saturday, October 18, 2008 at 4:49pm and last updated Sunday, October 19, 2008 at 12:41am .

Oct 30, 2008: OEN’s Venture Northwest at Portland Marriott (Downtown)

It starts with a simple seed. But from that seed grows strong, vibrant and sustainable companies that are ripe for investment. Venture Northwest (formerly Venture Oregon) is the premier forum for new and emerging investment opportunities in exciting companies from Oregon, Washington, and throughout the Pacific Northwest. Learn about the region’s growth segments, explore exciting new technology and research, and connect with entrepreneurs from the area’s hottest emerging companies including nanotech,…

Nov 1, 2008: Ubuntu 8.10 Intrepid Ibex Install Party at Backspace

Celebrate the release of Ubuntu 8.10, the Intrepid Ibex. Get a copy of the .iso file without waiting for the long download. Get a burned CD or burn one of your own and pass on the free software love. Get installation help and talk to local linux experts.

Nov 5, 2008: Social Network Spaghetti - Portland Web Innovators at Vidoop

Scott Kveton will tell us where he thinks we with the state of current social networks and how we’re actually on our way to the promised land. Kveton is a digital identity promoter, open source contributor, and VP of Open Platforms for Vidoop.

Nov 5, 2008: Lunch 2.0 at the Eclipse Foundation at Eclipse Foundation

The Portland Lunch 2.0 saga continues at the Eclipse Foundation in downtown. Come join your old Twitter pals, meet some new people, learn about what the Eclipse Foundation has going on these days. Did you know they had a Portland office? Worried about parking downtown? It’s probably going to be raining by then. No worries, the Max Oak Street stop is right in front of their building. Lunch 2.0 is a Valley phenomenon that you can read about at lunch20.com, and we’re putting a PDX stamp on it. Are you…

Nov 6, 2008: The Smart Grid and the New Electricity Economy at The Nines Hotel

The Smart Grid and the New Electricity Economy Date: Thu, Nov 6th Time: 4:00pm-6:30pm Location: The Nines Hotel 525 SW Morrison Portland, OR 97204 Cost: $35 for non members $10 Discount for walking or taking mass transit Registration Deadline: 11/06/2008 Topic: The Smart Grid and the New Electricity Economy Register for this Event Back to Event Calendar The Clean Technology Alliance is proud to present a special event hosted by noted expert Jesse Berst of GlobalSmartEnergy to chronicle the rapid growth of…

Nov 10, 2008: The semi-un-not-so-official Wordpress Upgrade Party at CubeSpace

We saw the demo at WordCamp, now lets get together for the grand launch of WordPress 2.7!

Nov 12, 2008: Refresh Portland at Jive Software

Refresh Portland is a monthly talk (held every 2nd Wednesday) about design, front-end development, usability and web standards. We’re in the process of finalizing the speaker. Please watch this space and our twitter account ( http://twitter.com/RefreshPDX ) for future developments. Refresh Portland is part of the Refreshing Cities Movement.

Nov 13, 2008: Ignite Corvallis at CH2M HILL Alumni Center

I hope you’ll join us for Ignite Corvallis in November at High Tech After Hours. Ignite Corvallis Thursday, November 13th, 2-3pm CH2M HILL Alumni Center, Corvallis, Oregon (Across from Reser Stadium) NOTE: Submission deadline for presentation proposals is Tuesday, November 4th. email proposals to ignite [DOT] corvallis [AT] gmail Ignite is coming to Corvallis! Share burning ideas. If you had five minutes on stage what would you say? What if you only got 20 slides and they rotated automatically after 15…

Nov 13, 2008: Ignite Portland 4 at Bagdad Theater and Pub

Save the date! Ignite Portland 4 will happen on Thursday November 13, 2008, at the Bagdad. Same venue. Same format. Even more burning ideas. More details to come - stay tuned! http://www.igniteportland.com http://twitter.com/igniteportland http://friendfeed.com/rooms/igniteportland

Nov 15, 2008: Cre8Camp Portland (@SOUK)

Cre8Camp Portland is a BarCamp-like unconference with a creative twist–it is for creative industries professionals. Saturday November 15, 2008 from 10:00am - 3:00pm Participants drive the session topics and lead the discussions. Registration required. Ticket Info: 10.00 Buy Tickets. Visit the web site for more information. To see photos from the last Cre8Camp, click here. Cre8Camp will be at SOUK 322 NW 6th Avenue, Suite 200. Portland, Oregon 97214. Website: http://www.cre8camp.org/Cre8CampPortlandAdd to calendar.

Dec 6, 2008: CyborgCamp 2008 at CubeSpace

[[Note: The date of this event has been changed to Dec. 6th]] CyborgCamp is a simulcast unconference about the future of the relationship between humans and technology. We’ll discuss topics such as social media, design, code, inventions, web 2.0, twitter, the future of communication, cyborg technology, anthropology, psychology, and philosophy. CyborgCamp’s aim is to have many communication channels such as Twitter, Flickr, UstreamTV, Video and Audio recordings and live chats displayed on the screen.…

Jan 4, 2009: The Ethics of eWaste at Westminster Presbyterian Church

Electronic waste or “e-waste” is broken or unwanted electrical or electronic devices. Many components of e-waste are considered toxic. Due to the difficulty and cost of recycling used electronics as well as lacklustre enforcement of legislation regarding e-waste exports, large amounts of used electronics have been sent to countries such as China, India, and Kenya, where lower environmental standards and working conditions make processing e-waste more profitable. Oso Martin, President of Bear…

Jan 14, 2009: Lunch 2.0 at the New OTBC Office at OTBC in the Beaverton Round

For the first time, Portland Lunch 2.0 will happen in the ‘burbs, Beaverton to be precise. The OTBC is moving into new space and partnering with the Beaverton Round Executive Suites . So, to showcase their new digs and introduce Lunch 2.0 to the suburbs, the OTBC will be hosting Lunch 2.0 on January 14, 2009. The Beaverton Round is right on the MAX line about 20 minutes from Portland. Just jump off the Blue Line at the Beaverton Central stop, and you’re 90 feet from the new OTBC office. Lunch 2.0 is…

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Amber Case is a Cyborg Anthropologist and Social Media Consultant from Portland, Oregon. She goes to lots of tech events because they are fun to go to!

Convergence culture has moved swiftly from buzzword to industry logic. The creation of transmedia storyworlds, understanding how to appeal to migratory audiences, and the production of digital extensions for traditional materials are becoming the bread and butter of working in the media. MIT’s Futures of Entertainment 3 once again brings together key industry leaders who are shaping these new directions in our culture and academic scholars immersed in the investigation the social, cultural, political, economic, and technological implications of these changes in our media landscape.

The speakers and audience will be a mixed industry and academic crowd, and the diverse topics grouped together will give the conference both broad coverage of the new media and entertainment space and deep engagement across industries and disciplinary boundaries. This year’s conference will work to bring together the themes from last year - media spreadability, audiences and value, social media, distribution - with the consortium’s new projects in moving towards an increasingly global view of media convergence and flow.

Topics for this year’s panels include global distribution systems and the challenges of moving content across borders, transmedia properties, franchising and world building, comics and commerce, social and spreadable media, and renewed discussion on how and why to measure audience value.

The conference is on the 21th and 22nd of November at MIT. It works around a talk-show style model with panelists participating in a moderated discussion. Over the last two years this produced great, thorough treatments of the subject matter, getting industry and academic speakers together but avoiding product pitches. For a sense of what to expect, you can check out the site from last year’s event.

This will be the third conference of this kind.

Confirmed speakers for this year’s conference include: Javier Grillo-Marxuach (The Middleman), Alex McDowell (Production Designer, The Watchmen), Kevin Slavin (Area/Code), Donald K Ranvaud (Buena Onda Films), Amber Case (Cyborg Anthropologist and Social Media Consultant), Mauricio Mota (New Content [Brazil]), Alisa Perren (George State University), Amanda Lotz (University of Michigan), Sharon Ross (Columbia College Chicago), Nancy Baym (University of Kansas), Alice Marwick (New York University), Vu Nguyen (VP of Business Development, crunchyroll.com) with more to come.

Thanks to Joshua Green of MIT’s Convergence Culture Consortium for hooking me up with this excellent opportunity!

New marketing is the creation of events, experiences, content, products, and services in collaboration with the consumer. It is the creation of products and services that fill an actual need while creating a community that shares that need.

Google, Twitter and Facebook were initially created by people to fulfill a need. Google was created to manage information, Facebook demographics, data and connection, and Twitter, conversation. Software and hardware review sites emerged to protect consumers from false advertising. Blogs emerged because traditional corporations didn’t listen to their customers, leaving them to fend for themselves. Because of this, it’s much more difficult for traditional corporations to have a voice. It’s been drowned out by more valuable services. And the traditional communication channels have been severed.

In the new web there is no longer one platform to speak from. Social, economic, brand, and lifestyle realities are constantly fragmenting, reorganizing and combining in new ways. Products are easily adopted and easily thrown away online. Additionally, each culture is constantly creating its own dialect, and unless a business understands that dialect and is extremely diplomatic, an online community will be able to see right through a marketing campaign.

There are tools out there that can be used to dive deep into these content networks such as Facebook and Twitter to secure information. Consumers have the power - both to create and destroy. But they also have a very helpful voice, and it’s important to listen to them. Often, they can’t create the products, services, and experiences they need. But companies can, and consumers want to help.

Web vs. Brick

In the brick and mortar world, most businesses have a front door and a loading dock, as well as finite hours of operation. Web designers originally built websites in the same way. But a website is always open, and every page a front door. Thus, each and every page on a site counts. Each page is a representation of the entire company, and must hold its own if accessed out of order and context.
One might think of the Internet as a vast ocean of noise with islands of content on it. Search engine optimization is a process that can bring an island closer to land…often close enough so that visitors can walk onto it. Visitors will generally use a website as a solution if they don’t have to navigate an ocean to get to the data they need.

Search engines can bring in traffic, but there is no guarantee that the content on a site will match what the user searched for. This can be helped along by having a site display items similar to what the user searched for. For instance, Amazon.com and the New York Times both have related posts and products that appear on almost every page.

Interfaces

As more and more companies turn to online software solutions, user interfaces become increasingly important. This is especially true when online collaborative software is used across great distances.

To quote the Urban Planner Paul Elek,

“The point is that our daily existence is normally filled with short walks and passing through interfaces. It is not the number that we remember but rather the poor quality of them and the time spent in moving through them”.

A principle to follow in designing an online experience is the time and number of clicks it takes for visitors to access data. If there is no flow, no calls to action, and no relevant content, then the user will generally move on — and click “no”, or the “back” button.

Users will generally take a route with the least interface changes to fulfill their needs. A good interface blends into the background while maximizing relevant user actions. The interface should also compress together similar steps so that actions do not have to be repeated uselessly by the user. Flickr’s image uploader and title/descriptions fields do an excellent job of this.

A website should contain no unnecessary code, styles, or content. A speedskater has different muscles developed than does an tennis player. There is no “one social media strategy fits all”. A website’s content/structure/links should be developed according to the type of products/services it provides. Conversation, community building and ease of use minimize consumer effort and can be achieved in different ways. It is imperative to pay attention to what communities/demographics need the services/products a site provides. Which avenue is best to play in - is Twitter more appropriate than Flickr? Examining the social media sites a community is drawn to says a lot about how they interact the most comfortably.

The ratio of good vs. poor content online makes filtering necessary. A website can only stand out among the crowd if it offers new and consistently reliable content. Additionally, that content must be accessible by both humans and machines (search engines). The online landscape only allows consumer’s limited time to make decisions. In these kinds of environments, one must alway focus on data accessibility, calls to action, and extremely clear direction. Information that is buried too deep into the site’s structure is more difficult to get to, and runs the risk of not being indexed by search engines. Products should be focused on providing value.

PR 2.0

Some of the first industries to capture digital data real-time were hedge funds and other financial firms. They used something that I’ll call an intelligence dashboard — where different streams of data were needed to make complex decisions. The dashboard allowed users to see many different stocks at once, and companies were able to create a sort of proto-feed that showed many different ecosystems of data at once.

Data Mashups

Services like Netvibes and Yahoo! pipes can be mixed together to offer companies real-time intelligence feeds that show what their competitors are posting on their blogs, what people are saying about them on twitter, and their overall online presence — all in one place.

Making these intelligence dashboards takes time and research, but the value added (not to mention the time saved) by the implementation of a centralized data source is immense. Also, it’s powerful enough for agencies that manage multiple clients, because the entire system fits into one browser window with a series of custom, labeled tabs.

All brands have an analog version of this, and some have a digital one — but all brands need it. Google Alerts is a quick and Intelligence dashboards are capable of handling the data generated by global and local brands as well. They can monitor Flickr photos, news items, blog posts, ect. Anything online, and anything in motion. Companies who do not monitor their own brands run the risk of their brands

Community

A websites’ user base should be voluntary - it should be providing a comfortable nesting ground for user actions. Youtube allows its users the space for their communities to interact, and does not force them to interact in a specific way. New tools should be created to move forward the voluntary community’s ability to reach their goals. In doing this, the creator must be able to understand what the user’s needs are, and then help the user to get there step by step. Instead of major site redesigns, tools should be being found by the user during normal routine actions. This will allow the user to ‘discover’ that tool for themselves and then determine, over time, the best use of that tool.

Explicitly stated actions or rules for the user to follow are confining and dictatorial. Suggestions are better (See Tumblr - a user-based and created space to post quotes, pictures, and videos (a sort of microblog with media…but with less interconnectivity than Twitter). The database/user experience must expand more from the side of the users and the system must be mutable enough for the to move with the space of the user.

About

Amber Case is a Cyborg Anthropologist and New Media consultant living in Portland, Oregon. You can find her on Twitter @caseorganic, or may contact her via E-mail at caseorganic at gmail.com.

photo credit: Martin Pettitt

If you had five minutes on stage what would you say? What if you only got 20 slides and they rotated automatically after 15 seconds?

Around the world geeks have been putting together Ignite nights to show their answers. But Portland’s own event, Ignite Portland, will be happening soon, and it is a chance for locals to make short presentations on anything they are passionate about.

When?

November 13, 2008. On the Ignite Portland Blog, Josh Bancroft urges Portlanders to Save the Date.

Ignite History

Local tech legend Raven Zachary told me that Ignite Portland was founded by Brady Forrest of O’Reilly. He was initially inspired by Japan’s rapid fire presentation method of Pecha Kucha and did an adaptation of that for technology. If you haven’t heard of Pecha Kucha before, it is Japanese for the sound of conversation. Attendees watch a speakers that have only 20 slides, with 20 seconds per slide.Portland Pecha Kucha Night was just last week.

Ignite Portland

Portland, Oregon has had some of the largest events in Ignite history. Ignite 2 packed the Bagdad Theatre with over 750 people, and many waiting in line had to be turned away.

Ignite Portland at Gnomedex

Several alumni of Ignite Portland will be presenting their five minute topics at this week’s Gnomedex 8.0, an annual social media conference organized by Chris Pirillo. Rick Turoczy has a list of the presenters on his blog, Silicon Florist, and Portland Ignites Gnomedex on TinyScreenfuls, the blog of Josh Bancroft, who points out that “The idea for Ignite Portland was hatched at last year’s Gnomedex.”

Ignite Portland Planning Begins Now

November 13th may seem like a long time away, but Ignite events take a tremendous amount of effort to pull off. Want to be part of the event and meet some really cool people in the process? The Ignite Planning Committee is always open to dedicated, passionate volunteers. Help make this Ignite Portland even better than the last three.

The Ignite Planning meeting that occurred at Cubespace tonight was there primarily to deal with a system in large demand. The first major thing discussed how the online ticket reservation system would function. Then, volunteer teams were developed. Currently, they are as follows:

The Presenter Team

Raven Zachary, Mentor iPhone developer and recently of Raven.me, an iPhone development blog. You can follow Raven on Twitter. He’s also a Legion of Tech Board Member.

Tasks

• Review and sort through all Portland Ignite 4 proposals.
• Ensure that all presenters submit 20 images, a Powerpoint, or PDF by the final deadline.
• Ensure that AV equipment does not FAIL upon deployment.

The Marketing Team

Josh Bancroft, Mentor of Intel, Kindle Evangelist, and author of the TinyScreenfuls Blog, and Legion of Tech Board Member. @Jabancroft on Twitter.

Tasks

• Spread the word about Ignite Portland 4 through writing on the Ignite Portland Blog
• Designate an Official Ignite Portland spokesperson to ensure uniform information gets out to local media connections.
• Monitor the Tweetverse for Tweets about Ignite Portland. Tweet from the official Ignite Portland blog, and answer questions as they are asked.

The Sponsor Contact/Site Team

Todd Kenefsky, Mentor CEO of Connect Interactive Media, an interactive marketing company, and Legion of Tech Board Member.

Tasks

• Convert Sponsor logos from .eps format to .gif or .jpg and place them on the Ignite Portland sponsor page.
• Help create sponsor slides

The Ignite Event Setup Team

Dawn Foster, Mentor, Consultant, FastWonder blogger, Legion of Tech Board Member, and recently, of Shizzow, an micro-geolocation released last Monday (a review of its beta release is here).

Tasks

• Help set up the venue during the day of the event.
• Organize attendees and help line flow.

Other Organizers

Adam Duvander also has a hand in organizing Ignite Portland events and has presented in past Ignites. Check out his blog, Simplicity Rules, and Adam’s Twitter profile.
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For more information, check out the Ignite Portland Website.

Ignite Portland 4 will be on November 13, 2008

Bagdad Theater
• 3702 S.E. Hawthorne Blvd
• Portland, OR 97214
• 7:00 - 10:00 PM
• Ticketholders get in at 5:30 PM
• General Admission at 6:15 PM
• Admission is always FREE

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Please let me know if I missed anything in this post. Feel free to contact the Mentors via Twitter if you’d like to add to the volunteer efforts.

You can follow me on Twitter @caseorganic. I’ll be on the Marketing and Sponsor Teams.

Thanks for reading Hazelnut Tech Talk! We’re proud to bring you event coverage from a mix of creative and tech worlds.

Today at 2Pm, all of the members of Portland Advertising Federation’s Colaboratory program presented their final marketing plan to Sameunderneath, a local sustainable clothing company.

Team Lattice showed a 5 minute video about their experiences before delving into the presentation.

The Lattice Presentation

• Research and Strategy
• Digital Brand Experience
• In-Store Branding
• Spreading Awareness
• Experiental

The Types of Sameunderneath Buyers

• Change Agents
• Enlightened Rebels
• Movers and Shakers
• Established Pioneers

Some of the brilliant ideas they came up with were as follows:

• Consumer Education: hangtags with information about the company’s values and the clothing ingredients and creation process. This will allow the consumer to really interact with the history of each piece of clothing.
• Stickers that can be written upon, to generate content for ideas — to spread the sameunderneath brand. Biodegrade nontoxic stickers.
• Chalk wall poetry can then be put on the walls of buildings with the sameunderneath.com logo at bottom - generated from Stickers #colab
• Projecting comments from a live Twitter feed about the Sameunderneath product on the catwalk of a Sameunderneath fashion show in LA. Sponsored and attended by socially-conscious, high-profile musicians.
• Branding on the inside of the clothing, so that wearers can lift their shirts to show, indeed, that they are wearing Sameunderneath. (Serves as an advertisement for photo opportunities, and a chance to show off nicely toned Yoga-abs?).
  • Flyers
  • Website relaunch
  • Outdoor wallscapes
  • Magazine
  • Documetnary Series
  • Sameunderneath Film Festival
  • 30 second Promotion
  • T-Shirt Challenge
  • Banner Ads
  • Pioneer Square Gallery

The Sameunderneath Target Market:

“People who give a Damn”
And for people who love music——>Advertising on Pandora.com”

Audience Interaction

Lattice team members ended by handing out stickers to everyone in the audience, saying, “Please, finish the statements on these “biodegradable, non-toxic stickers” and place them in locations that are poinigiant (and

Ryan Christensen, Founder of Sameunderneath said, “this idea is genius…(holds up the stickers with fill-in blanks) …when I first began Sameundenerath

An LA Resident Responds to the Sticker Idea

I was live blogging the Colaboratory Presentation as it happened, and I received a reponse to the stickers from @willtorres from Los Angeles, California.

@willtorres: “@caseorganic yeah, i love the stickers idea a lot. i was going to imitate a project i found with stickers throughout the city.”

Looks like their idea will be a great success.

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Team Kiwi Presents

Luke Rolka:
Sameundeneath started as an educational curriculum…an idea. Now it has transformed into this business model. This socially responsible business.

“What we want to do is take this and make it big — move it national”.

“We want to take Saemunderneath and turn it into a model of super awesome success”.

Bryan Davidson: Even as Samunderneath grows, there are certain values that must stay the same.

Bryan Davidson’s words were, true, charismatic, thoughtful and provocative, which mirrored exactly the bullet points on the screen.

“You’re not just selling clothes, you’re selling a value system.”

“It is important to keep things small while thinking large. So we propose a new role of Community Director, because the world needs more Ryans.”

Luke Rolka: Consumers these days are really looking for ways to engage in a brand.The director is taking the Sameunderneath values and living and breathing them…becoming the representation of the brand. here in Portland. Then they can take that knowledge and adapt it to a city that they’re going to be running, and see how they can do it there.

Christine Vo: Sameunderneath is known very well in portland right now, but we want to take that internationally.

The T-Shirt Challenge

A way for designers to really get their name out there and show off their work.

Film Festivals, Lecture Series, Art Shows, and a Magazine

This was a decidedly different take then the music /urban street appelation basis of the Team Lattice presentation.

Founding of a Corporate Magazine, each zine with region focus, showing what each of those locations are doing with their local community and the Sameunderneath brand.

Then Unveiled a New Website: in which each of the pages have great design, Documentary Series, Philosophy, Community. “Get Involved” tab.

“What would you say to the world if you had 30 seconds to speak your mind?”
Rebels are encouraged to speak their minds on any subject and submit the video to the Sameunderneath website.

Flyers Embedded with Seeds

In order for you to grow, you have to engage with the customer. How better than by growing pieces of paper? Flyers embedded with Wildflower seeds. They can be buried in the backyard and have the words, “grow your paper and your ideas”.

“Each city’s flyer will have a different skyline, and we will try to get local artists to do the images for them. At every point, it is important to get local artists to do things for the compay…all these things create sustainable organic growth frr your company.

Then at the end presented a marketing plan roundup which included:

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Now Ryan has to choose. It is a very intense decision. He leaves to use the restroom.

Sameunderneath had a 1.5 million growth revenue last year. The company is interested in affordable and efficient marketing methods for growth.

It all comes down to the customer base. Are they artsy and into film? Are they into music? The marketing plans seem to target slightly different demographics. Lattice presents an urban grassroots music-base, and Kiwi defines the demographic as a more thoughtful, artsy, film-loving creature.

The success of either marketing plan all comes down to what best fits the true demographic of Sameunderneath consumers.

To Team Lattice: One of your best points was the paper; that pamphlet that has the story that goes into the stores to educate the people. Something that each floor sales staff can read to better understand the product.

To Team Kiwi: We’ve been doing flyers since the beginning of the company, but now we’re starting to do personal invitations. It’s a way to say, we don’t want to waste your time with pieces of paper. With a private invite, people have to go out of their way to ask their friends to attend an event, and it is more word of mouth than objective and detached.

Ryan: This is a really difficult decision. They’re two different plans.

I really liked the fact that Team Lattice had the fill-in sticker that told the story of the brand. At the end of the day, it’s a new version of “hello my name is” Things like that are so personal and so engaged with community. It could go anywhere and be filled in with the culture of that community, that space.

To Team Lattice: I thought you ladies did a great job and restrained it to what really matterned.

In addition, your presentation’s marketing recommendations started small and then went big, just like how Sameunderneath should be growing. If you had shown me the magazine in the beginning, I would’ve discounted it right from the start. Do you have any idea how much it costs to publish something like that?

To Team Kiwi:What I really liked a lot was Bryan. You were kind of the leader of the pack. It wasn’t a presentation—you were being you.

The Decision

Ryan buys enough time to think, and then makes his decision. It is Team Lattice. But he points out that he doesn’t want to make a decision at all, because both teams came up with exceptional ideas.

“I would like each and every one of you to E-mail me,” he says, “and each of you to come to visit my creative team. I want both teams to be there to put in opinions and voice their two cents.”

The Colaboratory Sameunderneath Discount

Ryan added that, “Between now and the end of the month—everything in the store is $20 from now until the end of the month. Just let the store staff know that you’re a member of Colab and this discount will be available to you”.

Final Thoughts

According to Malcolm McCullough, author of Digital Ground, “Design is the Product”. Design is what people experience, what they see…all text, all seen and unseen material. It is that Psychology of space that design induces that makes a person feel positively or negatively about a space or thing. Online voluntary communities need a base under which to interact. They cannot be forced into acting voluntarily. They must weave themselves into the brand’s story.

I believe Team Lattice did this the best, because they created three distinct and affordable ways in which consumers could weave themselves into the brand’s story while helping to tell that story. The hang tags describing each piece of clothing and the company’s philosophy, the fill-in stickers, and the concert were all integrating factors that weaved the brand into the lives of the consumers.

It has been an amazing experience watching the #Colab members interact with each other and their agencies. I can’t wait to watch how they develop in the future. I’ve never seen such a dedicated and intelligent group of designers work so hard on a project before. Kudos to everyone. Team Lattice and Team Kiwi will go incredibly far, and soon.

~.—————————————

About the Colaboratory Internship Project

Sponsored by the Portland Ad Federation, the COLAB project believes that “Interning at 1 agency is so pre-millennial”, and takes a different route in inspiring the creativity and professional education of its interns.

From the Colaboratory website: “COLABORATORY takes place over 6 weeks in Portland, Oregon. 10 participants are selected and individually paired with 3 of the 11 agencies based on their strengths and interests. Interns spend 2 intensely focused weeks at each agency learning from all disciplines”.

Interns:

• Allison McKeever
• Bryan Davidson
• Christene  Vo
• Heather Schwartz
• Kim Karalekas
• Luke Rolka
• Melissa Casillas
• Mary McPherson
• Megan Nuttall
• Whitney Bard

Agencies:

• Ascentium
• eROI
• Anvil Media
• Fish Marketing
• the|new|group
• Grady Britton
• CMD
• Asterix Group
• HMH
• Livengood|Nowack.

Also check out the Team Lattice business card: It grows with their ideas.



Hazelnut Tech Talk is proud to play a part in reporting the COLAB experience, and is dedicated to connecting COLAB members with local networks, people and events that are moving and shaking the design world.

All of the members of COLABORATORY have been blogging about their adventures since their first day. Bram Pitoyo built a way to follow all of the action at once. It also checks the latest Twitter conversation that’s hastagged #COLAB, so you do none of the work and get all the results. Check out Bram Pitoyo’s COLAB Feed Aggregator from Yahoo! Pipes.

Successful brands must be both memorable and expandable.

Mint Analytics is the epitome of this requirement. It has both a memorable name (http://www.haveamint.com), and a website analytics package that is tailored to that name.

Why is this brand successful? It invites consumer memory by engaging multiple senses at once.

First, the brand name gives the website a natural color scheme. Mint green is an enjoyable color scheme.

The word “Mint” conjures up color: that particular pastel shade of green. There’s also the taste of mint. Peppermint. Wintermint. Mint gum. Minty breath. There’s freshness and newness. And then there’s the fact that mints are where money is made. That conjures up an entirely new set of images.

The word Mint is a Lego brick, because it forms the base component of a dozen different words. Because of this, it also invites memorable modules and extensions. In other words: expandability. Peppermill is the name of one extension that’s been programmed into the software. Some of the other module names include Prank, a module that provides Page Rank data, and Crushes, like the peppermint kind.

A service must be packaged in a user-friendly format. The user experience of Mint goes above and beyond my standard user experience with Google Analytics. The brand invites me to enjoy a delicious environment while I view statistics, and this makes doing web analytics faster and more profitable to my employers.

Aside from developers, visitors will be accessing your site to learn about your product, or to download/demo it, because they were referred to it from another source.  The second type of user is here to grab the app, install it, and fly out.

Never make your users search for a demo or dowload button. Lead them through the steps they should be taking to get to the information they need.

Developers who come to your site will tolerate small links to source code, but the average visitor will not. If they have issues with the app, they’ll run back for support. Make sure they can find it! If not, they’ll try looking for help from other sources such as blogs and forums. If you provide a support forum, they’ll be more likely to stay on your page while looking for help, and you’ll be able to better understand your users through their comments.

Provide an experience flow that gives the user immediate direction from the first step onto the page. A series of later steps that are given to the user exactly when needed. It should be fun for them - as easy as a dot-to-dot. At the end, they should have a clear picture of the services your product gives, or they should have already downloaded and begun to use it. The user should not see or care about step two until step one has been completed.

Case Study: PicLens Firefox Plugin Landing Page.

With dark grey backgrounds, and cheery, pastel colors, this site has great readability. Yellow (the natural color of attention) used sparingly, and with extreme care. Grey is neutral, much better than black. Light blue could be <h3>, pink <h2>, and yellow <h1>. The download button is light blue, massive, and somewhat three dimensional, allowing it to pop right out of the page. It’s like oil painting with attention.

The website knows that the user has Firefox installed, and that Firefox’s pop-up blocker script will interrupt the download process. PicLens handles this issue brilliantly by drawing the user to the top of the screen with a trip of text with a  yellow background to direct the user’s attention to the problem area, and how to solve it.

Overall, the website is arranged like a good piece of art. The focal point is chosen to be the Firefox logo, then the install, and then the Demo. Everything runs 1-2-3. Just like a dot-to-dot. I had a great user experience while installing the program, and I enjoyed using it. Kudos to the B2C team that created the PicLens page.

A lot of user frustration is caused by unreliable information experiences. Contact and location information is often ill-placed or absent on business websites. Because of this, the user spends an unnecessary amount of time wayfinding instead of contacting the business. This leads to user frustration and business losses, not to mention time lost on the side of the user.

Enter AboutUs.org. It’s like Wikipedia/Phone Book/Search Engine/Social Networking - all in one. It provides a consistent and cheery user experience, while data mining the needed contact and location information that a user needs…quickly and quietly.

Plus, users can augment every page of the site to expand information about a business or topic, because AboutUs is a Wiki. Users can have profiles, interests and groups. They can find others based on their interests/edits. They can upload photos and stories about themselves in Wiki format.

AboutUs.org is based in Portland, too! In fact, I recently visited their location and was terribly impressed by their corporate environment. Being there gave me renewed ambitions for what Japanense futurist Mr. Masuda wrote about in his book about the future: The Information Society as Post Industrial Society.

AboutUs looks like it could be another step towards a bright future of coworking and cocreation of knowledge and ideas.

Information that is stale, unused, not purchased by the attention of those browsing the supermaket shelves of the attention economy superstore.

The Importance of Dynamic Data

We, like cats, care nothing for a dead feather–it is those ideas, trends, people that are dynamic and moving that we chase and chase.

New Information is Built Upon the Old

photo credit: viZZZual.com
Information falls from the branches of the tree of collective participation and buries those already fallen documents with a fresh layer of compost. Once in a while, a solitary wanderer trudges the old documents as hey amble slowly through their intellectual journey. In the end, the old ideas become fertile ground for new ones.